yves saint laurent

What Pierre Bergé Taught Me About Fashion

Timing is everything in life, and so it is in journalism. I had the good fortune of becoming a fashion writer in 1986, when the industry was still dominated by privately owned houses founded by extraordinarily tough but generous individuals — men like Yves Saint Laurent and his lifelong business partner Pierre Bergé; Valentino; Giancarlo Giammetti; and Oscar de la Renta. There was a second ring of designers whom I adored, and relied on for gossip and insight, like my friend Fernando Sánchez; and there were the editors who were a school unto themselves — no one more so than the late John Fairchild, whose family owned and ran Women’s Wear Daily during the prime fashion decades of the 20th century. I never worked for John, but we became friends later, after he had retired.

Because these people were part of my development as a fashion writer, it doesn’t take much for a memory to be triggered, and then out rushes a whole series of them. But here I want to tell just one story, about Bergé, . It not only illustrates an aspect of his personality perhaps not addressed in the tributes to him, but it also spotlights a crucial difference in journalism and the fashion world between then and now.

In 1999, Adam Moss, then the editor of the New York Times Magazine, asked if I would write . He and Bergé were selling the ready-to-wear and fragrance portions of their business to Gucci Group, while retaining the infinitesimal haute-couture house for themselves. It was one of those watersheds in fashion; Gucci and LVMH were battling for supremacy, acquiring old houses, and with Tom Ford’s star power at its absolute zenith, the media focus was on him and Gucci, leaving those two old Paris lions deeply in the shadows.

I rang Bergé at his office in the Avenue Marceau and proposed the story. I didn’t know him all that well — we had met two or three times — but he agreed immediately. That generation of designers was extremely competitive, so the idea of stealing back some of the limelight was probably attractive, and of course, it was another chance to perform the role Bergé had played for four decades: protecting Yves and their legacy. Plus, as everyone knew, he hated Ford.

Bergé told me I could have carte-blanche access to Yves and all their friends. Not only did I spend unfettered time with Yves at his home on the Rue de Babylone, with its jaw-dropping living room filled with masterpieces — a Goya, Picassos, Matisses, etc. — and Jean-Michel Frank furniture, but I also spent time with most of the members of the Saint Laurent entourage: Betty Catroux; Loulou de la Falaise and her husband, Thadee Klossowski; Madison Cox; and Fernando. I also interviewed Karl Lagerfeld in a long, wonderful, late-night session on the terrace of his house in Biarritz. That was the only time, as far as I know, that Lagerfeld spoke publicly about his great friend Jacques de Bascher, and Bascher’s relationship with Saint Laurent, which many in the Saint Laurent circle viewed as destructive.

I had the time of my life, and I got a great story — thanks to Bergé. He simply was not afraid of what I would hear. Well, why would he be? He had seen everything with Yves, who could be incredibly destructive, ingesting everything — including 150 Peter Stuyvesant cigarettes a day (a fact supplied by Bergé). He also knew that Yves’s tremendous willpower, his sensitivities and his terrors, were elemental to his genius, and were part of what separated him from Ford. So he wanted me to see and hear everything.

I remember sitting with Fernando one night in the kitchen of his fabulous apartment in New York (it had a ballroom) as he explained these two complicated, forever entwined men. He told me it was not true, as many then believed, that Bergé controlled Yves; they were accomplices. “They will die with their hands on the other’s throat,” Fernando said. “They would like to be each other’s victim, but there is no victim here — and I would tell it to their faces: ‘You’re both monsters.’”

Today, the fashion business is so controlling and fearful that journalists are almost never given that kind of access anymore. Yves didn’t ask for photo approval; he sat for his portrait at home, and that was that. When the piece was fact-checked, Bergé didn’t ask for one thing to be changed. I saw him quite often after that, sometimes at the Café de Flore — he sat just inside the main door to the left — and he was always friendly, if not overly warm, toward me. I felt strangely that I owed him something, but of course I did not. It was just old-fashioned, professional respect that we had in common and, I like to think, enjoyed.

What Pierre Bergé Taught Me About Fashion