now smell this

Byredo’s Newest Scent Inspired by Rock Climbing

If Gorpcore has a preferred fleece (Patagonia) and a celebrity style icon (Shia LaBeouf), it now also has a scent. Byredo’s newest perfume, Velvet Haze, is inspired by the gorpiest-core of sports: Rock climbing. featured him dangling off a cliff in a Gucci jumpsuit. GQ magazine’s showed National Geographic photographer and mountaineer Jimmy Chin in a $3000 Givenchy vest. And Byredo tattooed founder and tastemaker, Ben Gorham, who has been bouldering (rock climbing without harnesses) for years, created a perfume inspired by ’60s cragmen.

“I climb a lot and I started fantasizing about climbing movements and people who came up in the late ’60s,” said Gorham. He created a mood board for the fragrance with photos of “super macho climbing legends in cut-off jean shorts on the big walls in Yosemite” Earth tones, purples, reds, browns were part of the color palette, and later incorporated into the perfume’s e featuring Kiki Willems (and her bright red hair) and shot by Craig McDean.

Gorham isn’t literal enough to make a rock-climbing-inspired scent smell like stone, dirt, or even stress-sweat induced by a fear of heights. And despite awith the same name, it’s not even kush scent-derived. Instead, Velvet Haze is what perfumers might call a “skin” fragrance, containing lots of musk that gives it a soft, midly soapy, laundry-ish quality. “It’s quite soft,” said Gorham. The name of the scent is “very much about the texture.”

Perfumer Jerome Epinette added a little amber, patchouli (which nods to the ’60s reference), along with coconut water (“It smells like a coconut,” Gorham replies matter-of-factly, when I ask what that smells like). All-in-all, the perfume smells brisk yet intimate, a bit like the cold air you might experience on the top of a mountain mingling with the scent and texture feel of a freshly laundered, nubby fleece. Perhaps more evocatively, perfume bloggers have said that it reminds them of

Byredo’s Newest Scent Inspired by Rock Climbing