Fresh Wants You to Put Kombucha on Your Face

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You drink kombucha, but have you ever considered putting it on your face as an essence? Now, thanks to beauty brand Fresh’s new , you can include the fermented tea as part of your beauty routine.

The essence is like a leave-in treatment for the skin, similar to the legendary (and legendarily expensive) SK-II, to be applied with your hands or a cotton pad after cleansing. Fresh alleges that it will hydrate skin and protect it from smoke and smog, which can lead to a dull complexion. The tea’s effect is supposed to be eight-fold: it fights pollution, enhances luminosity, smooths fine lines, refines pores, improves elasticity, smooths skin texture, evens skin tone, and claims to moisturize for a full 24 hours. The essence also contains hyaluronic acid for added hydration, mandarin peel extract for radiance, and Kigelia Africana fruit extract for a more uniform skin texture.

Fresh’s co-founder Lev Glazman claims that he was sort of the original kombucha hipster. “Fresh was way ahead of the kombucha trend with our , but I was so infatuated with this ingredient I wanted to highlight its immense power on its own,” he said. Unfortunately, it’s pricier than picking up a bottle of the live-bacteria-filled drink, but on the upside it isn’t sugary and won’t make you smell like vinegar.

The Black Tea Kombucha Essence is available now at .

Black Tea Kombucha Facial Treatment Essence
$68, Sephora

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Fresh Wants Us to Put Kombucha on Our Face